OOBE

The appearance of your entire staff has to consistently reinforce your brand image and message and enhance the guest experience.

Uniforms in the hospitality and hotel industry today exhibit a split personality. On one hand, the industry is chock-a-block with mergers and acquisitions that helped the mega-brands span multiple markets and price ranges and command a stronger presence than ever before.

On the other hand, budding proprietors are purchasing otherwise unremarkable properties in rural areas and smaller cities, many of which are becoming popular weekend destinations and getaways. And the growing market for highly personalized service and one-of-a-kind experiences has spawned boutique brands, resorts, and exclusive properties that cater to the desires and luxury preferred by clientele with very specific wants and needs.

Regardless of your intended clientele and the markets that you serve, your personnel have to look the part. The uniformed appearance of your entire staff has to consistently reinforce your brand image and message and enhance the guest experience. If your property(ies) and your services are first rate, but the uniforms of your staff is not, your clientele will receive a confusing message and your opportunity to create loyal, repeat customers will be compromised.

Your uniform needs to accomplish at least three objectives:

• 1. Everything about your entire uniform collection needs to enhance and extend your brand identity, image, impression, and impact.
• 2. Each role needs to be outfitted in a coordinated fashion, but with enough differentiation so that your clientele clearly understand who does what and whom they need to approach for every need.
• 3. Each element of your uniform collection needs to be role-engineered so that it supports the specific activities that each role needs to perform.

For example, if certain members of your housekeeping staff need to stretch to reach shelves on which pillows or other items reside, the shirt lengths may need to be designed so that the tails stay tucked in and neat at all times regardless of how far the individual needs to reach.

OOBE understands how to dress your hotel staff in uniforms that perfectly reflect the brand image that you want to project. And we understand how to make your staff comfortable and attractive at the same time. But most of all, we know how to design a uniform program and outfit your staff in a way that will impress and delight your customers and separate you from your competitors. We’ve been doing exactly that for America’s premier brands for years. Give us a call and we’ll show you how we can do the same… and more… for you.

Contact us today to learn how OOBE can transform your Hotel and Hospitality uniform program.